Building the Future of Fashion AI Personalization
Irisphera is a Fashion AI Company that combines artificial intelligence, computer vision, and virtual try-on technology to help fashion brands create more personalized, sustainable, and confident shopping experiences.

ABOUT IRISPHERA
How our Story Started
Fashion was never meant to feel uncertain.
Yet today, online shopping is defined by hesitation: endless choices, unclear outcomes, and decisions driven by guesswork. The result is not just a fragmented experience for consumers, but one of the industry’s most significant inefficiencies: low conversion rates and high return volumes.
Irisphera was created to change that.
At the intersection of fashion, AI, and human understanding, Irisphera transforms the way people experience clothing online. By enabling users to visualize garments on their own image, we replace uncertainty with clarity, and passive browsing with intuitive, personalized discovery.
But Irisphera goes beyond virtual try-on.
Built as a scalable Fashion Technology platform, Irisphera enhances existing e-commerce ecosystems without disrupting them. It empowers brands to drive performance through more confident customer decisions, stronger engagement, and a more efficient path to purchase.
At its core, Irisphera combines visual intelligence, personalization, and refined user experience design to bridge the gap between aesthetics and technology.
More than a tool, Irisphera represents a shift in how fashion is experienced, from overwhelming choice to meaningful selection, from uncertainty to confidence, from browsing to understanding.
Irisphera was founded with a simple mission: to remove uncertainty from online fashion shopping. By combining artificial intelligence, computer vision, and fashion expertise, we developed technology that helps shoppers visualize products on their own body before making a purchase. Our goal is to create more confident buying decisions while helping retailers improve customer satisfaction and reduce return rates.
Today, Irisphera works with fashion brands, retailers, and technology partners across multiple markets. Our platform includes Virtual Try-On, AI-powered styling, body-shape analysis, color intelligence, and personalized product recommendations. We continue to innovate in AI fashion technology to deliver better shopping experiences and measurable business results for the fashion industry.
The future of fashion retail is not only digital, but deeply personal. Irisphera is built around the belief that every shopper deserves a more intuitive, engaging, and confident buying journey. By combining advanced AI technologies with a deep understanding of fashion, we help create experiences that feel less transactional and more human, empowering both consumers and brands to make better decisions.
We are not just improving online fashion.
We are redefining how it works.
FIT & TRY BEFORE YOU BUY.
OUR TEAM
Meet the People
Behind Irisphera
A multidisciplinary team of entrepreneurs, engineers, designers, and AI specialists shaping the future of fashion retail.

Antonia Dumitriu
CO-Founder & CEO
Instituto Marangoni Fashion Styling & Creative Direction Fashion Stylist at Milan & Paris Fashion Week.

Sergiu-Radu Adam
CO-Founder & CTO
Software architect with expertise in full-stack development, 3D rendering solutions and systems design.

Matt Gordon
Chief Research Officer
Digitisation and computer vision in 2D and 3D domains Acadia Conference 2021 – Best Project Award.

Ana Bighiu
Brand Ambassador
With sales leadership at Mango and membership in Women in Sales, Ana brings expertise in sustainable fashion and manages Benelux sales.

Mircea Capatina
Business Advisor & Investor
Entrepreneur, investor on Shark Tank, expert in online marketing and business development.

Roxana Lupascu
Business & Innovation Advisor
Empowering high-impact ideas by transforming science into business and accelerating game-changing innovators shaping the future.
OUR IMPACT
Trusted by Fashion
Innovators Worldwide
As a leading Fashion AI Company, Irisphera helps brands improve customer confidence and shopping experiences
9+
Markets
50,000+
Virtual Try-Ons
Global
Partners
Award
Innovation
LATEST NEWS
Irisphera in the Press
Learn how our Fashion AI Company is helping retailers adopt AI-powered fashion technology at scale.

Oracle Partnership Accelerates Global Growth
Strategic collaboration with Oracle strengthens Irisphera’s enterprise capabilities and expands access to global fashion retail…

First Prize for Innovation in Fashion Retail in Italy
The Romanian startup wins over the Innovation Village Retail jury with an AI platform to…

Scaling AI-powered Fashion Personalization
Irisphera leads the digital transformation in fashion retail with AI and computer vision to tackle…



