Retailers and runway collections, with different ways to help people explore fashion. Discover photo-based try-on, privacy-focused personalization and recommendations with size guidance.
At London Fashion Week 2026, Irisphera and Saraanyaaaa connected the runway collection with a photo-based try-on experience. Guests scanned a dedicated QR code, explored the pieces and previewed a selected look on their own photo.
The experience also ran on the brand’s website, giving guests a way to revisit the collection after the show. Read the team’s account of the collaboration below.
Explore Saraanyaaaa · London Fashion Week Read the original
Sana Osmani’s contemporary womenswear pairs fluid silhouettes with rich textiles. Virtual try-on helps shoppers picture those pieces in the context of their own proportions.
Customers upload a photo and preview garments on themselves as they explore the collection, giving them another way to consider an outfit before buying.
Explore Sana Osmani
For Oceanus, sharing a personal image can be a barrier to exploring a collection. Its privacy-focused experience offers another way to access personalized fashion advice.
The experience combines personalized advice and try-on without requiring identifiable imagery, with a clear explanation before shoppers begin.
Explore Oceanus
Brandsco’s multi-brand menswear catalog brings a wide choice of products and different fit profiles. Irisphera helps shoppers narrow that choice with personalized recommendations.
Body-shape analysis and measurements inform a curated product shortlist. Size guidance accompanies those suggestions, helping customers decide which pieces and sizes to explore.
Explore Brandsco“We gained more purchases during our last sale ever.”
MontreetSourceSana Osmani highlights the platform’s reliability and the value of previewing outfits before purchase.
Sana OsmaniFeedback summaryOracle UK recommends Irisphera as a tool to help customers make online clothing choices.
Oracle UKSenior Retailer DirectorInnovX recognizes the team’s ambition to make fashion shopping more intuitive and inclusive.
ClosetMatchR values the collaboration’s focus on connecting fashion demand and supply more efficiently.
Bart PelserCEOSparking Capital sees promise in the team’s approach to innovation and sustainable fashion retail.
Microsoft for Startups highlights personalization and virtual mannequins as tools for more informed fashion purchases.
Adrian GheorghiuStartup Program ManagerRecent media coverage, awards, partnerships and company milestones.
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