SEEIC 2024
South East European Innovators Challenge brings together top startups from tech parks and innovation hubs in Bulgaria, Serbia, Turkey, Romania, and Greece, where they’ll pitch ideas to investors for funding.

Why SEEIC 2024 Matters
SEEIC 2024 brought together some of the most promising startups, technology parks, investors, and innovation ecosystems from Southeast Europe. The event created opportunities for collaboration, investment, and knowledge exchange across Bulgaria, Romania, Greece, Serbia, and Türkiye.
For Irisphera, participating in SEEIC 2024 provided valuable exposure to international innovation networks and industry leaders focused on artificial intelligence, digital transformation, and retail technology. The event also highlighted the growing importance of AI-powered solutions in shaping the future of fashion retail and personalized shopping experiences.
As the South East European Innovators Challenge continues to expand, SEEIC 2024 demonstrates the region’s commitment to supporting entrepreneurship, technology transfer, and startup growth.
Irisphera was selected among the innovative startups participating in the South East European Innovators Challenge (SEEIC), a regional forum dedicated to technology, innovation, and entrepreneurship across Southeast Europe.
Organized by Sofia Tech Park and the SEE Science & Technology Parks Alliance, the event brought together startups, investors, innovation leaders, and representatives from business and research ecosystems across Bulgaria, Romania, Greece, Serbia, Türkiye, and other countries in the region.
During the event, Irisphera was highlighted as an AI-powered fashion personalization platform that helps consumers discover clothing recommendations tailored to their body shape, sizing, and color preferences. By combining artificial intelligence with personalized shopping experiences, Irisphera aims to increase purchase confidence and support the future of digital fashion retail.
Being featured at the South East European Innovators Challenge further reinforces Irisphera’s commitment to redefining online fashion through innovation, virtual try-on technology, and intelligent personalization.
Source: Sofia Tech Park – South East European Innovators Challenge.
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